About
An operating partner for sellers who want growth they can sustain
CartKeel exists because most sellers don't need more traffic first. They need the operations, numbers and routines that turn traffic into profit.
Founder
Muhammad Awais, Founder
Muhammad has spent nearly four years running TikTok Shop and Temu operations for sellers in the US and UK, including leading a team that worked to daily account checklists, a structured product-research workflow and a KPI system.
Career
2023 – present
TikTok Shop and Temu operations for US and UK sellers: listings, pricing, promotions, account health, affiliates and team management.
2018 – 2022
Operations manager for Amazon and eBay accounts across multiple brands: listings, pricing, advertising, account health and client reporting.
2013 – 2017
Operations manager in manufacturing: production, quality control, supply chain and a workforce of 50–100.
2010 – 2012
Project monitoring and evaluation on USAID-funded programmes.
Education and certification
- MBA (Finance)
- Master's in Project Management
- Certified in Environmental and Quality Management Systems
The growth system
01
Diagnose
Find where profit, conversion and time are leaking, using your real numbers.
02
Strategize
Rank fixes by impact on contribution margin and effort, and agree KPIs.
03
Implement
Do the work: listings, operations, account health, reporting and automation.
04
Optimize
Review the same KPIs every week and adjust what isn't working.
05
Scale
Document what works as SOPs so growth doesn't depend on any one person.
Talk to the person who does the work
Tell us about your store and we'll reply within two working days.