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CartKeel
All channelsSupported service: see scope

Advertising performance analysis and campaign support

Ad results checked against your real margins, so spend scales only where it is profitable.

Check my ad profitabilityGet Your Growth Audit

Who it's for

Sellers spending on TikTok, Amazon or Meta ads who are unsure whether that spend is actually profitable.

Problems this solves

  • ROAS looks fine but the bank balance doesn't
  • Break-even ROAS has never been calculated
  • Ad reports and profit reports never meet

Deliverables

  • Break-even ROAS and CPA per product
  • Campaign review against contribution margin
  • Recommendations on budget allocation
  • Support implementing agreed campaign changes

How the engagement works

  1. Step 1

    Diagnose

    We combine ad reports with your costs to calculate true break-even points.

  2. Step 2

    Plan

    We agree priorities, owners and the KPIs we will report on before any work starts.

  3. Step 3

    Implement

    We review campaigns weekly and support the changes you approve.

  4. Step 4

    Review

    Weekly updates against the agreed KPIs, with a monthly review of what to change next.

What we need from you

  • Read access to ad accounts
  • Product costs and fees
  • Current budgets and goals

What you receive

  • Break-even sheet
  • Weekly ad performance note
  • Budget recommendations

KPIs we report on

  • ROAS vs break-even ROAS
  • Cost per acquisition
  • Contribution after advertising

Scope boundaries

  • Attributed revenue is not the same as incremental revenue; we flag this in every report
  • Full-time media buying and creative production are scoped separately

Questions about this service

Do you run my ads?

We analyse and support. If you need someone to run campaigns daily, we scope that separately or work with your media buyer.

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