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CartKeel
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Product research and assortment strategy

Researched products with supplier, margin and competitor notes, so you test what can actually make money.

Plan my next productsGet Your Growth Audit

Who it's for

Sellers choosing what to launch next, or pruning a catalogue that has grown without a plan.

Problems this solves

  • New products are picked on gut feel
  • Products that sell still lose money after fees and returns
  • The catalogue has dead stock nobody reviews

Deliverables

  • Shortlist of researched products with demand signals and competition notes
  • Landed-cost and contribution estimate per product
  • Assortment review: keep, fix, or cut recommendations for existing SKUs

How the engagement works

  1. Step 1

    Diagnose

    We agree your category, price points, margin floor and sourcing constraints.

  2. Step 2

    Plan

    We agree priorities, owners and the KPIs we will report on before any work starts.

  3. Step 3

    Implement

    We research, score and document each candidate in a shared sheet you keep.

  4. Step 4

    Review

    Weekly updates against the agreed KPIs, with a monthly review of what to change next.

What we need from you

  • Target categories and price range
  • Minimum acceptable margin
  • Sourcing options or suppliers you already use

What you receive

  • Scored product shortlist
  • Unit economics per candidate
  • Assortment recommendations

KPIs we report on

  • Contribution margin per SKU
  • Sell-through rate
  • Launch hit rate

Scope boundaries

  • Research reduces risk but cannot predict demand with certainty
  • We don't negotiate or pay suppliers on your behalf

Questions about this service

How many products do you research?

Typically 15–20 candidates a month, narrowed to a shortlist with full notes. The number is agreed in scope.

Do I own the research?

Yes. Everything is delivered in a sheet you keep.

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