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CartKeel

ROAS and Ad Efficiency Calculator

Compare your ROAS with break-even ROAS and see contribution after ad spend.

Free to use. Nothing you enter is stored or sent anywhere.

Campaign numbers (USD)

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Contribution margin, or gross margin if that's all you have

Results

Enter ad spend and attributed revenue, or load sample data.

Check my ad profitability

Attributed revenue is what the ad platform credits to your ads. It is not necessarily incremental revenue (some buyers would have purchased anyway) and it is not your total business revenue.