Shopify store management and optimization
Catalogue, merchandising, apps and checkout reviewed and maintained so your store converts and runs cleanly.
Who it's for
DTC brands running Shopify alongside marketplaces who need the store kept accurate, fast and conversion-ready.
Problems this solves
- Catalogue, stock and prices drift out of sync with marketplaces
- Product pages get traffic but don't convert
- Too many apps slow the store and nobody knows which are still needed
Deliverables
- Catalogue and collection clean-up
- Product page and checkout conversion review with prioritised fixes
- App audit with keep / replace / remove recommendations
- Marketplace sync checks for stock and pricing
How the engagement works
Step 1
Diagnose
We review analytics, product pages, checkout, apps and channel sync.
Step 2
Plan
We agree priorities, owners and the KPIs we will report on before any work starts.
Step 3
Implement
We make content and configuration changes in the Shopify admin and document each one.
Step 4
Review
Weekly updates against the agreed KPIs, with a monthly review of what to change next.
What we need from you
- Shopify staff account
- Analytics access (GA4 or Shopify reports)
- List of installed apps and why they were added
What you receive
- Conversion review with screenshots
- Change log
- Monthly store health summary
KPIs we report on
- Conversion rate
- Average order value
- Add-to-cart rate
- Store speed (Core Web Vitals)
Scope boundaries
- Custom theme development and app development are out of scope; we can brief a developer for you
- We don't change payment or tax settings without your written approval
Questions about this service
Do you build new Shopify stores?
Not from scratch. We manage and improve existing stores and can scope a build with a developer partner if you need one.
Will you change my theme?
We make content and settings changes. Code changes to your theme are briefed to a developer you approve.
Related services
Product research and assortment strategy
Researched products with supplier, margin and competitor notes, so you test what can actually make money.
Listing optimization and conversion improvement
Titles, attributes, images and offers improved against conversion data, not guesswork.
Advertising performance analysis and campaign support
Ad results checked against your real margins, so spend scales only where it is profitable.

