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CartKeel
ShopifySupported service: see scope

Shopify store management and optimization

Catalogue, merchandising, apps and checkout reviewed and maintained so your store converts and runs cleanly.

Who it's for

DTC brands running Shopify alongside marketplaces who need the store kept accurate, fast and conversion-ready.

Problems this solves

  • Catalogue, stock and prices drift out of sync with marketplaces
  • Product pages get traffic but don't convert
  • Too many apps slow the store and nobody knows which are still needed

Deliverables

  • Catalogue and collection clean-up
  • Product page and checkout conversion review with prioritised fixes
  • App audit with keep / replace / remove recommendations
  • Marketplace sync checks for stock and pricing

How the engagement works

  1. Step 1

    Diagnose

    We review analytics, product pages, checkout, apps and channel sync.

  2. Step 2

    Plan

    We agree priorities, owners and the KPIs we will report on before any work starts.

  3. Step 3

    Implement

    We make content and configuration changes in the Shopify admin and document each one.

  4. Step 4

    Review

    Weekly updates against the agreed KPIs, with a monthly review of what to change next.

What we need from you

  • Shopify staff account
  • Analytics access (GA4 or Shopify reports)
  • List of installed apps and why they were added

What you receive

  • Conversion review with screenshots
  • Change log
  • Monthly store health summary

KPIs we report on

  • Conversion rate
  • Average order value
  • Add-to-cart rate
  • Store speed (Core Web Vitals)

Scope boundaries

  • Custom theme development and app development are out of scope; we can brief a developer for you
  • We don't change payment or tax settings without your written approval

Questions about this service

Do you build new Shopify stores?

Not from scratch. We manage and improve existing stores and can scope a build with a developer partner if you need one.

Will you change my theme?

We make content and settings changes. Code changes to your theme are briefed to a developer you approve.