Customer Acquisition and Lifetime Value
Work out CAC, contribution-based lifetime value, LTV:CAC and payback period.
Free to use. Nothing you enter is stored or sent anywhere.
Results
Enter customers and order value, or load sample data.
Build my KPI reportA simplified model: it assumes every customer stays for the whole period and buys at the same rate, and it ignores churn curves and discounting. Use it for direction, not valuation.
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