Scenarios
How the diagnosis works, step by step These are illustrative scenarios, not client results. They show the kinds of problems we look for and the actions we take. Verified client case studies will appear here once clients approve them.
All TikTok Shop Amazon Shopify Several channels
Showing 5 scenarios
TikTok Shop GMV is rising, but the bank balance isn't A beauty seller on TikTok Shop has doubled GMV in six months through affiliates and ads, yet monthly profit has barely moved.
Diagnosis Affiliate commission plus ad spend is higher than contribution margin on two of the three hero products Returns on one product run at 12%, but costs are calculated as if returns were zero No one has calculated break-even ROAS Actions Rebuild unit economics per product including commission, returns and fees Cap commission and ad spend per product at break-even Fix the listing causing the returns and re-test Illustrative before and after Illustrative numbers for GMV is rising, but the bank balance isn't Metric Before After Contribution after ads 4% 13% Break-even ROAS known No Yes, per product
Run the profit calculator TikTok Shop The same violations keep coming back A home-goods seller receives repeated late-dispatch and listing violations and loses several days a month to appeals.
Diagnosis Dispatch cut-off at the warehouse is later than the platform's window on weekends Two listing templates contain a restricted claim that keeps being reused Nobody checks account health daily, so issues are found days late Actions Align weekend dispatch cut-offs with the 3PL Remove the restricted claim from templates Introduce a logged daily health check Illustrative before and after Illustrative numbers for The same violations keep coming back Metric Before After Open violations 7 1 Days to notice an issue 3–5 Same day
Take the readiness assessment Amazon Best sellers keep going out of stock An Amazon seller loses ranking every time a hero SKU stocks out, then overspends on ads to recover.
Diagnosis Reorders are placed on instinct, not on sell-through and lead time Ad budgets aren't paused when stock is low Actions Weekly stock cover report with reorder flags Rule to reduce ad spend when cover drops below lead time Illustrative before and after Illustrative numbers for Best sellers keep going out of stock Metric Before After In-stock rate (hero SKUs) 86% 97% Recovery ad spend after stock-outs Recurring Rare
Check ad efficiency Shopify Traffic from TikTok, but the store doesn't convert A DTC brand drives TikTok traffic to Shopify, but mobile conversion is well below the brand's other channels.
Diagnosis Landing pages don't match the product shown in the video Shipping cost appears only at checkout Page weight is high on mobile Actions Match landing pages to video hooks Show shipping costs on the product page Remove unused apps to cut page weight Illustrative before and after Illustrative numbers for Traffic from TikTok, but the store doesn't convert Metric Before After Mobile conversion rate 0.9% 1.4% Checkout abandonment High Reduced
Model the conversion scenario Several channels Everything runs through the founder A two-channel seller's founder spends four hours a day pulling numbers and answering the same team questions.
Diagnosis No written daily routine Reports are rebuilt by hand every week KPIs differ between channels Actions Daily operations checklist with a log One automated weekly KPI report Five shared KPIs across channels Illustrative before and after Illustrative numbers for Everything runs through the founder Metric Before After Founder hours on reporting each week ~10 ~2 Weekly KPI review Ad hoc Every Monday
Take the growth assessment Recognise one of these? The Growth Audit applies the same diagnosis to your real numbers.
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