E-commerce reporting and analytics
One weekly report that ties sales, ads, costs and account health together, built on numbers you can trust.
Who it's for
Owners who spend hours pulling numbers from several dashboards and still can't see profit.
Problems this solves
- Every platform reports differently
- Revenue is visible, profit isn't
- Reports arrive too late to act on
Deliverables
- KPI definitions agreed with you
- Weekly report template in Google Sheets or Looker Studio
- Contribution margin by channel and product
- Automated data refresh where the platform allows
How the engagement works
Step 1
Diagnose
We agree what decisions the report must support and define each KPI.
Step 2
Plan
We agree priorities, owners and the KPIs we will report on before any work starts.
Step 3
Implement
We build the report, connect sources, and document how each number is calculated.
Step 4
Review
Weekly updates against the agreed KPIs, with a monthly review of what to change next.
What we need from you
- Read access to channels and ad accounts
- Cost data per SKU
What you receive
- Weekly KPI report
- Metric definitions document
KPIs we report on
- Report delivered on time
- Data accuracy checks passed
Scope boundaries
- Some platform data can only be exported manually; we flag those steps
Questions about this service
Which tools do you use?
Usually Google Sheets or Looker Studio, so you own the report and pay no extra licence fees.
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